Agitate, Innovate, or Orchestrate?

Agitate, Innovate, or Orchestrate?

An interesting read in the Stanford Social Innovation Review about the different roles that we can play in social change.

One highlight from authors Julie Battilana & Marissa Kimsey:

“We identify three distinct roles played by those who participate in movements for social change: agitator, innovator, and orchestrator. An agitator brings the grievances of specific individuals or groups to the forefront of public awareness. An innovator creates an actionable solution to address these grievances. And an orchestrator coordinates action across groups, organizations, and sectors to scale the proposed solution. Any pathway to social change requires all three. Agitation without innovation means complaints without ways forward, and innovation without orchestration means ideas without impact.”


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